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Kids design their own shoes with Adidas and Kidzania

And were awarded with real shoes with their own designs printed

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Congratulations to all the creative kids who participated in #ADIDASBYME contest. Kids design their own shoes with the help of Adidas and Kidzania, and watch their design come to life in the form of real sneakers manufactured by Adidas.

The top 3 winners of this contest were announced on the occasion of Children’s Day and were rewarded by having their shoe designs turned into reality. The Kids design their own shoes and won their dream design were Miss Navya Singh (13 yrs, Noida), Miss Priyanshi Seth (11 yrs, Ghaziabad) & Miss Khushi Nahar (12 yrs, Pune) were ecstatic seeing their designs come alive when Adidas presented them with their custom designed shoe.

Kids design their own shoes
Kids design their own shoes – Winners of #ADIDASBYME contest
Every kid is unique, has his/her story to tell. This time the medium was through shoes. Kids visited the Noida and Mumbai Kidzania and enrolled themselves in this campaign, chose their favourite model, colours & material, and created their story while playing the role of a Chief Shoe Designer. Little did they know that their designs are going to be implemented on a real shoe and showcased by Adidas.
Kids design their own shoes
Kids design their own shoes – Winners of #ADIDASBYME contest
The campaign ran for 45 days and received 12000 entries from dreaming designers, engineers, makers and innovators to advance and reinvent footwear design for themselves. This unique initiative Adidas and KidZania, could truly bring in realism and were able to connect the activity with the real world.